Creative Soccer Culture

Giorgi Sudakov On A Journey Shaped By Shakhtar, Inspired By Dreams, & Guided By Intent

For Giorgi Sudakov, the pitch has never just been turf and lines—it’s been a sanctuary, a proving ground, and a lifeline. From his formative years in Shakhtar Donetsk’s academy to a Champions League debut against Real Madrid at just 18, his rise has mirrored the chaos and resilience of modern Ukraine.

Read Article

Original Stories

Features

When Chaos Became Beautiful: The Rise of the Nike Hypervenom

With the T90 staging a comeback and Nike digging deep into the vault to resurrect the original Mercurial Vapor, all signs point to the Hypervenom being next in line. But what exactly made that first-gen Hypervenom Phantom so iconic?

Events

Travis Scott and Nike Bring Mad Maximus To Barcelona For One Night Only

Goosebumps in Barcelona as Nike and Travis Scott touch down in BCN for the latest Mad Maximus event. The best street ballers across Europe came together to compete between the concrete walls of Parc del Fòrum, whilst surprise appearances from Barça legends and a secret Travis concert made it a night to remember.

Events

Inside “The Room” With Kylian Mbappé: From Bedroom Dreams to Bernabéu Realities

We pulled up to a secret location in Madrid where Nike recreated 𝙩𝙝𝙖𝙩 Kylian Mbappé photo in his bedroom as a youngster. The result was a fully immersive experience that served as a reminder of the hard work and dedication it takes to achieve your dreams, backed up by words from Mbappé himself.

Features

Double Diamond Days: How Umbro Shaped 90s Football Culture On and Off the Pitch

From the England national team on pitch in iconic tournaments such as Italia ’90, Euro ’96 and France ’98 to Liam Gallagher strolling out on stage at Maine Road in a questionably obtained Umbro drill top, the Double Diamond pretty much epitomised football both on and off the pitch in the nineties.

Interviews

Rooted in Rivalry, Radiating Unity: Rich Tu’s Vision for NYNJ 2026

The official New York New Jersey (NYNJ) Host City poster for FIFA World Cup 2026 is more than just eye candy — it’s the first flare in what promises to be a summer of global celebration, seen through a local lens. Designed by New Jersey native and Brooklyn-based artist Rich Tu, the artwork doesn’t just represent a region — it pulses with its energy, history, and identity, as we found out when we spoke with Tu recently.

Interviews

Ebere Eze on London, New Balance and Finding Form On and Off the Pitch

Last week, New balance lit up East London for an unforgettable night as Crystal Palace star Ebere Eze hosted the launch event for the Furon v8. Creatives all gathered at Protein Studios in Shoreditch to embrace the spirit of Furon through conversations and experiences. We took the time to speak to the England international, exploring his life as a New Balance athlete.

Interviews

Luke Jacobs Talks Us Through Growing Up In Manchester And His Personal Journey In The UK Wrestlin…

One of the brightest young stars in UK wrestling, Luke Jacobs, recently sat down with us to discuss growing up as a committed Manchester City fan, whilst mapping his own personal journey to become a renowned name in Progress Wrestling.

Interviews

From Fashion Labels to Life-Changing Foundations: Suzanne McKenzie Talks Us Through Her ABLE MADE…

Last weekend it was announced that Ucal McKenzie Breakaway Foundation (UMBF) became official community partners with Brooklyn FC Women for their match against Tampa Bay Sun, as the players turned up to the fixture donning ABLE MADE garms. Hearing of the news, we sat down with founder of the charity foundation and fashion label, Suzanne McKenzie, to talk more about the inspiration behind her journey.

CREATIVE SOCCER CULTURE

Community

Design Miscellaneous

The Football Gal Elevates The 2025 Spain Jersey In Her Signature Style

adidas have linked up with Diana Al Shammari, aka The Football Gal, to drop a limited edition Spain jersey like no other, just in time for this summer’s Women’s Euros.

Lifestyle Miscellaneous

Atlanta United Drop Stunning AAPI Heritage Scarf Designed by Sanithna Phansavanh

Atlanta United have dropped a beautiful homage to Asian American and Pacific Islander Heritage Month, releasing a special edition scarf that bridges the club’s identity with cultural storytelling — all through the hands of one of Atlanta’s own: Sanithna Phansavanh.

Interviews

Filmmaker Xaymaca Awoyungbo’s Love Letter To Walthamstow’s Special 23-25 Kits

Back in 2023 East London football club Walthamstow FC and kit partners Admiral launched what was one of the most unique kit sets in recent memory, produced in collaboration with the William Morris Gallery. Now, filmmaker and Walthamstow native, Xaymaca Awoyungbo has explored the story behind the kit’s design in a new documentary.

Interviews

Rooted in Rivalry, Radiating Unity: Rich Tu’s Vision for NYNJ 2026

The official New York New Jersey (NYNJ) Host City poster for FIFA World Cup 2026 is more than just eye candy — it’s the first flare in what promises to be a summer of global celebration, seen through a local lens. Designed by New Jersey native and Brooklyn-based artist Rich Tu, the artwork doesn’t just represent a region — it pulses with its energy, history, and identity, as we found out when we spoke with Tu recently.

Interviews

Mauricio Cuevas On LA, Soccer & Embracing Culture

During our latest trip to LA for the adidas Fútbol Society, as part of our ON A PLATE series, we spoke to The Galaxy’s finest defender, Mauricio Cuevas. Exploring the effects of personal heritage on his career, Cuevas talks about a culture rooted in passion and how it brings a sense of identity to his game.

Interviews

From Murals To The Pitch: Mr. B Baby On Art, Identity & Football

At our most recent ON A PLATE event in Los Angeles, we spoke with Michelle Guerrero A.K.A Mr. B Baby (a creator in her own lane: muralist, artist, fiercely authentic) about everything from art and mental health, to the next generation and what it means to celebrate your culture in living colour.

Interviews

ON A PLATE: Jenn Torres On LA, Heritage & Community

The latest creative from our most recent ON A PLATE stop off is Jenn Torres, a content creator and model with her roots shared between her familial legacy in Mexico and her hometown of Los Angeles.

Interviews

Jefferson Osei: Crafting Culture Through The Ghana Kit With PUMA

Jefferson Osei’s latest collaboration with PUMA on the Ghana national team kit is more than just design—it’s a powerful statement of culture, heritage, and identity. From childhood sketches to dressing the Black Stars, the Daily Paper co-founder brings authenticity and storytelling to football fashion, and here we find out more, exploring his creative journey and vision.

Lifestyle

Lifestyle Clothing

UMBRO x STINE GOYA: A Collision Of Culture, Colour & Change

Umbro has teamed up with Danish fashion powerhouse Stine Goya for a capsule collection that doesn’t just blur the lines between sport and style — it obliterates them.

Lifestyle Sneakers

adidas and atmos Link Up For Limited Edition Megaride Sneaker

Adidas have teamed up with Japanese streetwear label atmos for a brand-new colourway of the esteemed Megaride sneaker. With atmos celebrating their 25-year anniversary, it is has never been more perfect timing to team up for an iconic collaboration.

Lifestyle Clothing

Raphinha Fronts New adidas x Wales Bonner Spring/Summer 2025 Line

Adidas and Wales Bonner are back with their Spring/Summer 2025 collection, blending the energy of the city with the calm of the coast to create the perfect summer vibes. To bring the capsule to life, they have called up Barcelona star Raphinha who brings a Brazilian taste to the launch.

Lifestyle Clothing

Over The Pitch x Mizuno Drop 40th Anniversary Morelia Collection

South Korean football-based streetwear brand Over the Pitch and Japanese sports brand Mizuno have collaborated on a beautiful collection to celebrate the 40th anniversary of one of the world's most iconic football boots, the Morelia.

Lifestyle Clothing

Edgar Davids Brings The Heat In Just Eat Takeaway.com’s Throwback-Inspired Capsule

Enlisting Daily Paper co-founder and Head of Design Abderrahmane Trabsini and football’s favourite jeweller TROPHY BY GASSAN, Just Eat have launched a limited-edition merch capsule that merges football nostalgia with contemporary flair — fronted by none other than the iconic Edgar Davids.

Lifestyle Clothing

Secondhalf.PDF Salutes an Icon with New R9 ‘Feñomeno’ Tee Capsule

Instantly recognisable, totally undeniable. That’s the mark of a drop done right—and it’s exactly what Secondhalf.PDF have delivered with their latest release: a bold and brilliant tribute to one of football’s most iconic figures, Ronaldo Nazário, aka El Fenómeno.

Lifestyle Sneakers

Closer Look At Two Of The New T90 III SP Colourways

Ever since rumours first started circulating about the return of T90 we’ve been patiently waiting for their arrival, but now the first wave of colourways are officially available to cop, we’re taking a closer look at two of the new colourway options, namely the “Metallic Silver/Black/University Red” and the “Safety Orange/White/Gum Medium Brown”.

Lifestyle Clothing

Umbro Brings Back Its Iconic 1996 Drill Top

Umbro are raiding the archive to bring back one of their most iconic pieces, faithfully recreating and rereleasing for the first time ever the drill top worn by Liam Gallagher at the Maine Road Oasis gig in 1996.

SoccerBible & adidas Proudly Present 'Under The Tongue': The Untold Story Of Football's Most Iconic Boot

Coinciding with its premier at Koko in Camden, London, adidas and SoccerBible have proudly revealed the full ‘Under The Tongue’ Predator documentary, which you can now watch above.

Read Article

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.