This could well be the worst kit launch in the history of kit launches.
While many clubs use fresh-faced celebrities or smooth-looking models to flog their latest wares, Blackburn Rovers have had an entirely different idea this year.
The video, entitled #birdysdate, sees Rovers-mad fan Alan "Birdy" Birkbeck preparing for a meeting with a female Blackburn fan.
But what is the best way to impress her we hear you ask? Well Birdy knows how - with the new home shirt of course.
The cringeworthy ad has already built up quite the online following - nearly all of which we can't print here.
Check it out in all it's "glory" above.
See all the new Premier League kits for the new season here: